Fender are giants of the music industry. Whether it be their iconic guitars like the Strat & Tele, basses like the Precision & Jazz bass or incredible amplifiers. Fender have pioneered and created a lot of the guitar world that we know and love today.

Countless musicians, including Mister Slowhand Eric Clapton and legends like Kurt Cobain and Jimi Hendrix made the sound of the Fender guitar famous, as did young musicians like Avril Lavigne and bands like Silbermond. Characteristic as the sound of the Fender guitars is their clear focus on mass production, the simplicity, robustness and the almost exclusive use of single-coil pickups (coil pickups).

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